For Remodeling Contractors + Owner-Operators

Remodeling Contractor Marketing
Built for $30K+ Project Pipelines.

Higher-ticket remodel lead-gen calibrated for bath, kitchen, addition, and whole-home projects. The AI SMS qualifier scopes the project, confirms budget realism, loops in the second decision-maker, and books design consultations when both spouses can be present. You meet pre-qualified buyers — not tire-kickers researching their dream kitchen.

Apply for the Founding Offer See What's Included
8 Booked design consults guaranteed in 30 days
60s SMS qualification with spouse loop-in
$997/mo Founding offer · 30-day guarantee

§ Calibrated for higher-ticket project pipelines

Trades · Bath · Kitchen · Additions · Basements · Whole-Home Average Ticket · $25K–$200K Sales Cycle · Built for 4–12 Week Closes Decision-Maker Loop · Spouse Confirmation Built-In Qualification · Project Scope · Budget · Timeline HQ · Hudson, NH Founding Offer · $997/mo Integration · Houzz · Buildertrend · GHL · Your Calendar

§ 01 — What a remodeling contractor marketing agency actually does

Three jobs, calibrated for $30K+ projects.
Targeted ads. Pre-qualification. Booked consults.

Remodel marketing is fundamentally different from one-off services. The qualification depth, the decision-maker logic, and the sales cycle change everything. The system is built around those differences — not bolted on.

01

Designer-Driven Ads That Reach Real Remodel Buyers

Lifestyle-driven creative — finished kitchens, bath transformations, custom additions — not utility shots of contractors holding tape measures. Geo-targeted to homeowners with budget for a $30K+ project. AI-generated video variants test in week one so we kill bad creative on day three instead of when the next quarterly review hits.

02

AI SMS Qualifier — Scope, Budget, and Decision-Maker Loop

Every form fill gets a 60-second SMS response. The AI scopes the project (bath gut vs surface, kitchen layout vs cabinet swap, addition with permits), confirms a realistic budget range over text, and loops in the second decision-maker by name before booking the design consultation. The single biggest reason design consults waste hours — one spouse loves it, the other never saw it — gets solved before the meeting starts.

03

Booked Design Consultations — Both Spouses, Both Calendars

Qualified leads get booked into your design calendar with both decision-makers confirmed and the project scope pre-documented. The homeowner shows up knowing the price range, having seen 2–3 of your finished projects, and ready to talk specifics. You sell design — not qualification.

§ 02 — Why this beats every "remodeling marketing company" pitching you

Three things separate us
from the agencies pitching every contractor in your zip code.

Most remodel marketing agencies sell generic lead-gen with a "remodel-friendly" landing page. They don't qualify for budget. They don't loop in spouses. They send 50 form fills a month and call it a "lead pipeline."

A

Operational Empathy (We've Sat Through Failed Design Consults)

The founder, Eury, watched lead reps inside home improvement businesses disqualify $80K bath remodel leads because they "sounded like tire-kickers" — and then watched competitors close those exact homeowners. The qualifier asks the questions that separate real buyers from researchers, without insulting the homeowner or asking budget too aggressively.

B

60-Second Speed-to-Lead, Even on Higher-Ticket Projects

The myth: "high-ticket buyers don't mind waiting." The reality: a homeowner submitting a $50K kitchen remodel form has already submitted to two other contractors. The first to respond — and qualify intelligently — owns the consult. We respond in 60 seconds, every time, weekends included.

C

AI Creative for Project-Type Variation

Bath remodel ads run differently than kitchen ads, run differently than addition ads. AI-generated creative produces project-specific variants quickly — finished spaces, before-and-afters, designer walkthroughs — at a cost-per-test no human team can match. More variants, faster kills, ad spend that buys consults instead of impressions.

§ 03 — One offer. One price. No setup fees during the founding window.

The Founding Offer:
$997/mo with 8 booked design consults guaranteed in 30 days

Most remodel marketing companies sell a 12-month contract, $5K setup, and "average projected lead volume" projections that never materialize. We do the opposite. One number. Month-to-month. 8 booked consults in 30 days or month two is free. Capped at the first 3–5 founding clients.

01

The Remodel Pilot — $997/mo

Month-to-month. 8 booked design consults guaranteed in 30 days. Cancel anytime — your account, your data, your phone number, your CRM. No 12-month lock-in.

What's included

  • Meta + Google ad campaigns calibrated to remodel demand patterns by project type
  • 5–10 lifestyle / project-type creative variants in week one
  • Pixel + conversion tracking installed
  • AI SMS qualifier with project-scope, budget-realism, and spouse loop-in logic
  • Decision-maker confirmation before consult booking
  • 60-second response, 24/7
  • Calendar booking integrated with Houzz, Buildertrend, GHL, or your own scheduler
  • Reporting dashboard — leads, qualified, consults booked, consults attended, closed
  • 30-day consult guarantee (8 booked consults)

What's not included

  • Heavy commercial / institutional remodel
  • "Branding workshops" or moodboard sessions
  • Website redesigns (we wire into what you have)
  • 3D rendering or design output (that's your team)
  • Anything you can't measure in booked consults or closed projects
Apply for the Founding Offer

Under 5 minutes. We tell you straight if your project mix can support 8 consults in 30 days.

§ 04 — Where we work

Headquartered in Hudson, NH.
Remodelers across New England.

Concentrated coverage across southern New Hampshire and northern Massachusetts where the founder runs cold-outreach to home improvement owner-operators directly. Remote onboarding available for design-build firms in adjacent metros.

New Hampshire

Hudson · Nashua · Manchester · Concord · Portsmouth · Salem · Derry · Merrimack · Bedford · Londonderry · Hooksett · Goffstown · Pelham · Windham · Litchfield · Amherst · Milford · Hollis · Brookline

Massachusetts

Lowell · Lawrence · Haverhill · Andover · North Andover · Tewksbury · Methuen · Chelmsford · Billerica · Wilmington · Burlington · Woburn · Lexington · Acton · Westford · Dracut

Maine + Vermont

Active outreach to remodelers in southern Maine and southern Vermont. Reach out to confirm fit — we tell you straight if your project density can support the consult guarantee.

§ 05 — Case studies

No fake testimonials.
The first 3–5 founding remodelers become the first published case studies.

No stock screenshots of "$240K kitchen pipeline in 30 days." No AI-generated quotes. The founding offer exists specifically to produce real, documented case studies — every booked consult, every closed project, every dollar of pipeline tracked and published with the owner's permission. If you want to be one of the first remodelers on this page, the application form is below.

Apply for the Founding Offer

§ 06 — Frequently asked questions

The questions every remodeler asks
before they sign a marketing contract.

What does a remodeling contractor marketing agency do?

We run paid ads (Meta + Google) targeting homeowners actively researching bath, kitchen, addition, basement, or whole-home remodels. Every form fill triggers an AI SMS qualifier inside 60 seconds that scopes the project, confirms budget realism, loops in the second decision-maker, and books a design consultation when both spouses can be present. You meet pre-qualified buyers, not tire-kickers.

Bath, kitchen, addition — does the AI qualify by project type?

Yes. The qualifier asks the project type first, then branches into trade-specific questions: bath remodels get scope (gut vs surface) and timeline; kitchens get cabinet vs full layout; additions get permits + structural. Project type drives which qualification questions fire and which leads get routed to your design team versus your sales rep.

How does the AI handle the spouse / decision-maker loop?

Built in. The qualifier asks early: "Will you be making this decision alone, or do you share the home with a spouse or partner?" If shared, it confirms the second decision-maker by name and books the consultation when both can attend. This is the single biggest reason designer consults waste hours — one spouse loves it, the other never saw it. We solve that before the consult.

What about $80K-$200K projects — are those leads even on Facebook?

Yes. The myth that high-ticket remodel leads only come through referrals is what keeps remodelers stuck at last year's revenue. We've seen $150K kitchen jobs close from Facebook leads — the qualification is what makes it work. Without it, you're sifting 50 form fills to find one real buyer. With it, you see 8 pre-qualified appointments where the budget conversation already happened over text.

Average remodel ticket is $30K-$150K. Does $997/mo math work?

One bath remodel pays for the year. Eight booked appointments at the guarantee number — even at a 25% close rate — produces 2 jobs in 30 days. At an average $40K ticket, that's $80K in pipeline for the cost of a junior staffer's first week of payroll. The math isn't close.

How do you filter out tire-kickers and "just looking" homeowners?

The qualifier asks for budget range, project timeline (this year, next year, eventually), and confirms decision-makers. "Eventually" + "no budget set" = filtered out before it hits your inbox. "This year" + "between $X and $Y" + "both of us are deciding" = booked. You only see the appointments that actually convert.

Sales cycle for a kitchen remodel is 4-12 weeks. How does the agency measure success?

We measure booked consultations and closed jobs separately. The 30-day guarantee is on consults (8 booked), not closed jobs — because a 6-week sales cycle can't be evaluated in 30 days. By month 3, the closed-job number is the real measure. The reporting dashboard tracks both from day one.

Do you handle commercial remodel or just residential?

Residential is the core. Light-commercial (small offices, restaurants, retail) is case-by-case — the qualification flow is different and the sales cycle is longer. Heavy commercial / institutional is outside the founding offer.

Are you set up for design-build firms vs sub-only remodelers?

Both. Design-build firms route qualified leads directly to a design consultation. Sub-only remodelers (you frame, the homeowner hires their own designer) get the same lead flow with different qualification routing. Tell us your model on the discovery call and we calibrate the qualifier accordingly.

§ 07 — Other trades we work with

Same system.
Calibrated to a different trade.

If you run an HVAC, roofing, or window business — or you're shopping the broader home-improvement umbrella — start here.

Home Improvement Marketing

The umbrella overview — how the system runs across home improvement and HVAC, plus the founding offer details.

View overview →

HVAC Marketing

Install + service campaigns calibrated for HVAC contractors. Seasonal demand, install vs tune-up qualification.

View HVAC system →

Roofing Marketing

Storm-damage and full-replace lead-gen. Insurance-claim qualification built into the SMS flow.

View Roofing system →

Window + Door Marketing

Replacement window and door lead-gen. Per-opening qualification, financing-ready prospects, energy-rebate triggers.

View Window system →

§ 08 — Apply

Stop running design consults
where one spouse never showed up.

If you're spending evenings driving to consults that go nowhere because a budget was never set or one decision-maker isn't on board — you're losing days you'll never get back. The fix is qualification before the calendar invite. Apply below — under 5 minutes, no sales pitch, we tell you straight if it's a fit.

Apply for the Founding Offer

Under 5 minutes. We respond within 24 hours.

§ 09 — Who's behind this

Built by two operators
based in Hudson, NH.

Eury Tavarez, Founder of Systema AI

Eury Tavarez — Founder

Worked inside home improvement lead departments. Watched senior reps disqualify $80K bath remodel leads on hunches and lose them to competitors who asked better qualification questions. The AI SMS qualifier is everything he wished his old company had wired up — without insulting the homeowner or scaring off real buyers.

Eury on LinkedIn →
Valentina Pertuz, Brand & Creative at Systema AI

Valentina Pertuz — Brand & Creative

Owns the AI-creative layer. Produces project-specific video variants — finished bath transformations, kitchen walkthroughs, addition reveals — using AI tooling. More iterations, faster kills, lower cost-per-test than any team hiring out shoots and editors.

Valentina on LinkedIn →