Paid ads calibrated to HVAC demand cycles. An AI SMS qualifier that separates installs from service calls inside 60 seconds. Booked appointments hitting your dispatcher's calendar before the homeowner finishes texting the next company. Built for owner-operators in NH, MA, ME, VT.
§ Built for HVAC, not "any business with a budget"
§ 01 — What an HVAC marketing agency actually does
HVAC marketing isn't generic lead-gen. The demand cycle, the qualification questions, and the urgency level are completely different from a kitchen remodel. We built the system around those differences.
AC install creative in May–August. Furnace replacement creative in September–December. Tune-up + system-health-audit creative in shoulder seasons when most HVAC marketing companies go quiet. We produce 5–10 video variants in week one using AI tools — so we kill bad creative on day three instead of waiting for a quarterly review.
Every form fill gets a 60-second SMS response, 24/7. The AI asks what a senior tech would ask: system age, make and model, when the issue started, recent service history. It scores the lead — installs get routed to your install schedule, service calls get routed to your dispatcher, emergencies get same-day slots. Junk leads get filtered before they hit your phone.
Qualified install opportunities get booked directly into whatever dispatch tool you already run — Service Titan, Housecall Pro, GHL, Jobber, your own calendar — with confirmation texts and day-before reminders. The homeowner shows up knowing the price range, the system age has been confirmed, and the address has been verified. You sell the install, not the qualification.
§ 02 — Why this beats a generic "HVAC marketing company"
Most "HVAC marketing companies" are general agencies that bolted HVAC onto their service menu six months ago. They run the same playbook for HVAC, plumbing, dental, roofing, and gyms. We don't.
The founder, Eury, worked inside home-services lead departments — including HVAC accounts. He's watched dispatchers triage 47 leads an hour during heatwaves. He's seen install opportunities die because nobody followed up on Saturday afternoon. The qualification questions, the routing logic, the way the AI escalates emergencies — all of it is built around how an HVAC business actually runs, not a generic lead-gen template.
HVAC demand is asymmetric. AC dies at 9pm in July, furnace fails at 11pm in January. The first contractor to respond gets the install. Industry data: 50% of after-hours leads never get contacted at all. We close that gap with an AI SMS that fires in 60 seconds — every time, every hour, every weekend, every holiday.
HVAC ads need to rotate constantly. AC install creative in summer, heat pump rebates in fall, furnace tune-up in October, "is your system 12+ years old" in spring. AI-generated video creative lets us produce more variants, faster, and at lower cost-per-test than any team booking shoots and editors. The result: ad spend that actually buys you booked installs instead of impressions.
§ 03 — One offer. One price. No setup fees during the founding window.
Most HVAC marketing companies sell you a $5K setup fee, a $3K/mo retainer, and a 12-month contract — then point at "industry conditions" when the leads don't show up. We do the opposite. One number. Month-to-month. Hit the install number or month two is free. Capped at the first 3–5 founding clients.
Month-to-month. 12 booked installs guaranteed in 30 days. Cancel anytime — your account, your data, your phone number. We integrate with whatever dispatch tool you already run.
Under 5 minutes to apply. We respond within 24 hours — and we tell you straight if your service area can't support 12 installs/month.
§ 04 — Where we work
Heavy concentration in the southern New Hampshire corridor where the founder runs cold-outreach weekly to HVAC contractors directly. Remote onboarding available for owner-operators in adjacent metros.
Hudson · Nashua · Manchester · Concord · Portsmouth · Salem · Derry · Merrimack · Bedford · Londonderry · Hooksett · Goffstown · Pelham · Windham · Litchfield · Amherst · Milford · Hollis · Brookline
Lowell · Lawrence · Haverhill · Andover · North Andover · Tewksbury · Methuen · Chelmsford · Billerica · Wilmington · Burlington · Woburn · Lexington · Acton · Westford · Dracut
Active cold-outreach across southern Maine and southern Vermont for HVAC owner-operators specifically. Reach out to confirm fit — we tell you straight if your service-area density can support the install guarantee.
§ 05 — Case studies
No stock screenshots of "$200K in installs in 30 days." No AI-generated quotes from "Mike at Mike's HVAC." The founding offer exists specifically to produce real, documented HVAC case studies — every booked install, every closed job, every dollar of pipeline tracked and published with the owner's permission. If you want to be one of the first three HVAC owners on this page, the application form is below.
§ 06 — Frequently asked questions
We run paid ads (Meta + Google) calibrated to HVAC demand cycles — AC install in summer, furnace replacement in fall, tune-up specials in shoulder seasons. Every form fill triggers an AI SMS qualifier inside 60 seconds, separates install opportunities from one-off service calls, and books qualified prospects directly into your dispatcher's calendar. You stop chasing leads and start closing installs.
The AI SMS qualifier asks the questions a senior tech would ask: how old is the system, what's the make and model, when did the issue start, has it been serviced recently. It scores the lead — "system is 18 years old and short-cycling" is an install candidate; "cap blew last week" is a service call. You decide which leads get booked direct versus which get routed to a dispatcher.
It responds in 60 seconds, 24/7. By the time the homeowner finishes texting the second contractor, you're already booked for first thing tomorrow. Emergency-flag triggers (no AC in heatwave, no heat in winter) get prioritized in the SMS flow with same-day or next-day slots offered first. Industry data: 50% of after-hours leads never get contacted by the company they originally called.
Shoulder seasons are where most HVAC marketing fails — and where the best installers print money. We calibrate ad spend toward early-replacement campaigns (system age 12+ years), tune-up + system-health audits, and pre-season install scheduling. The AI qualifier adjusts its qualification questions seasonally — spring runs different prompts than November.
12 booked installs in 30 days at the founding-offer tier. Hit the number or your second month is free. The guarantee assumes a reasonable ad budget and existing service-area saturation — calibrated to your specific market on the discovery call. The $997/mo founding offer is capped at the first 3–5 clients.
One install pays for the year. Twelve installs at the guarantee number pays for the agency 100x over — even on the lowest-margin systems. The reason most HVAC owners don't see the math is that they're comparing $997/mo to what their nephew charges for Facebook ads. Different product. Different output. Different outcome.
Residential is the core. We work with light-commercial HVAC (small offices, restaurants, retail) on a case-by-case basis — the qualification flow is different and the sales cycle is longer, so it's a separate conversation. Heavy commercial / industrial is outside the founding offer.
Yes. The AI handles every text. Your techs only see the booked appointment in the dispatch calendar — same way they'd see a call from your front-desk person. Nothing changes for them. The only person whose life changes is whoever's currently answering the phone, missing 4 calls during lunch, and apologizing to homeowners on Monday morning.
Service Titan and Hatch are good tools if you already have leads. They don't generate them. We generate the leads (paid ads), qualify them (AI SMS), and hand you booked appointments — the part that comes BEFORE Service Titan in your workflow. We integrate with whatever dispatch software you already run, so nothing has to be ripped out.
§ 07 — Other trades we work with
If you run a remodeling, roofing, or window business — or if you're shopping for the broader home-improvement umbrella — start here.
The umbrella overview — how the system runs across home improvement and HVAC, plus the founding offer details.
View overview →Bath, kitchen, and full-home remodel lead-gen. Higher-ticket qualification, longer sales cycles, designer-driven creative.
View Remodeling system →Storm-damage and full-replace lead-gen for roofing contractors. Insurance-claim qualification built into the SMS flow.
View Roofing system →Replacement window and door lead-gen. Per-opening qualification, financing-ready prospects, energy-rebate triggers.
View Window system →§ 08 — Apply
If your phone goes to voicemail at 6:30pm and homeowners are texting three contractors before bed — you're losing installs you already paid to advertise for. The fix is a 60-second SMS, every time, every hour. Apply below — under 5 minutes, no sales pitch, we tell you straight if your service area can support the guarantee.
Under 5 minutes. We respond within 24 hours.
§ 09 — Who's behind this
Worked inside home-services lead departments — including HVAC accounts. Watched dispatchers triage 47 leads an hour during heatwaves. Saw install opportunities die because nobody followed up on Saturday afternoon. The AI SMS qualifier is everything he wished his old company had wired up.
Eury on LinkedIn →
Owns the AI-creative layer. Produces seasonal HVAC video variants (AC install summer, furnace fall, tune-up shoulder) using AI tooling — more iterations, faster, lower cost-per-test than any team hiring out shoots and editors.
Valentina on LinkedIn →